Job Title: Digital Marketing & E-Commerce Executive
Location: [Insert Resort or Villa Name & Location]
Job Type: Full-Time | On-Site
Department: Sales & Marketing
Reports To: Director of Sales & Marketing / General Manager
About the Role:
Selong Selo Resort is looking for a creative and data-driven Digital Marketing & E-Commerce Executive to drive our online visibility, direct bookings, and digital brand presence across all platforms. You’ll be responsible for managing digital marketing campaigns, optimizing e-commerce performance, and enhancing our online guest journey from discovery to booking.
This is an exciting opportunity for someone passionate about travel, luxury hospitality, and digital innovation.
Key Responsibilities:
Digital Marketing:
- Develop, execute, and monitor multi-channel digital campaigns (Google Ads, Meta/Instagram, email, etc.).
- Manage content strategy and calendar across all digital platforms (website, social media, blogs).
- Collaborate with creative teams to produce high-quality visuals and storytelling aligned with brand guidelines.
- Run paid search and display ad campaigns (PPC/SEM) to increase visibility and conversions.
- Analyze campaign performance using Google Analytics, Meta Business Suite, and other tools.
- Stay updated with digital marketing trends and recommend best practices.
E-Commerce & Website Management:
- Manage and update the resort’s website content, imagery, and promotions (using CMS platforms like WordPress or Wix).
- Collaborate with the reservations and revenue teams to optimize online rate strategies and packages.
- Monitor website traffic, conversion rates, and SEO performance.
- Ensure mobile-first and user-friendly booking experience.
- Liaise with OTAs and third-party platforms to maintain accurate property listings and maximize visibility.
Social Media & Community Management:
- Create and schedule engaging posts across Instagram, Facebook, TikTok, etc.
- Respond to messages, reviews, and guest comments in a timely and brand-aligned voice.
- Organize influencer collaborations and user-generated content campaigns.
- Track and grow audience engagement and follower base.
CRM & Email Marketing:
- Maintain guest database and lead nurturing through segmented email campaigns.
- Develop and execute pre-arrival, in-stay, and post-stay communication strategies.
- Analyze open rates, click-throughs, and bookings driven by email marketing.
Qualifications:
- Bachelor’s degree in Marketing, Communications, E-Commerce, or related field.
- 2–4 years of digital marketing experience, ideally in the hospitality or travel industry.
- Proficient in Google Ads, Meta Ads Manager, SEO/SEM, and email marketing platforms (Mailchimp, HubSpot, etc.).
- Experience with CMS tools (WordPress, Wix), booking engines, and OTA extranets.
- Strong understanding of website analytics tools (Google Analytics, Hotjar, etc.).
- Excellent written and visual storytelling skills.
- Creative, analytical, organized, and highly motivated.
Preferred Skills:
- Familiarity with luxury travel audiences and premium brand tone.
- Basic graphic design skills (Canva, Photoshop).
- Video editing knowledge (Reels, TikTok).
- Knowledge of booking engine integrations and channel managers (e.g., SiteMinder, Cloudbeds).
Pertanyaan dari perusahaan
Lamaran kamu akan mencakup pertanyaan-pertanyaan berikut:
Berapa gaji bulanan yang kamu inginkan?
Kualifikasi mana yang kamu miliki?
How many years' experience do you have as an eCommerce Coordinator?
Apakah kamu memiliki pengalaman dalam Search Engine Optimisation (SEO)?
📩 Kirimkan CV kamu ke:
📧 januari@selogroup.co
atau
hr.lombok@selongselo.com
atau
viska@selogroup.co
candra@selogroup.co
📝 Subject Email: (Position Name) Application