Lowongan Kerja Digital Marketing and Social Media Manager (Senior Manager Level) di Selong Selo Resort & Residences Mangkung Praya Barat Lombok Tengah NTB (Group)
Digital & Social Media Manager
Location: Indonesia (Bali or Lombok preferred)
Employment Type: Full-time, Senior Management Role
Reporting to: Group CEO / Group Marketing Director
About Selo Group
Selo Group is a vertically integrated hospitality and real estate platform developing and operating luxury resorts, branded residences, and lifestyle-led destinations across Indonesia. Our portfolio includes Selong Selo Resort & Residences (Lombok) and a growing pipeline of wellness, beach club, and real estate projects under the Selo umbrella.
We are seeking an experienced Digital & Social Media Manager (DSM) to lead and execute the Group’s end-to-end digital strategy across hospitality, real estate sales, and brand marketing.
Role Overview
The Digital & Social Media Manager is a senior, hands-on leadership role responsible for shaping, executing, and optimising all digital, social, and performance marketing activity across Selo Group’s hospitality and real estate portfolio.
This role leads a multi-disciplinary digital team (internal and external) and sits at the intersection of brand, demand generation, direct bookings, and property sales. The DSM will be accountable for strategy, execution, performance, and ROI—working closely with operations, sales, development, and leadership teams.
Key Responsibilities
Digital Strategy & Leadership
Own and lead the Group-wide digital and social media strategy across hospitality, branded residences, land sales, and lifestyle brands
Translate business objectives into clear digital growth plans for bookings, leads, brand equity, and sales velocity
Lead, mentor, and manage a multi-disciplinary team (content, social, paid media, CRM, creative, agencies)
Social Media & Content Leadership
Define and manage social media strategy across all key platforms (Instagram, Facebook, LinkedIn, YouTube, emerging channels)
Oversee content planning, storytelling, visual direction, copy tone, and campaign calendars
Ensure all content reflects luxury brand standards, lifestyle aspiration, and commercial outcomes
Drive growth in followers, engagement, reach, and qualified enquiries
Performance Marketing & Demand Generation
Lead all paid digital activity (Meta, Google, YouTube, LinkedIn, retargeting, funnels)
Drive direct bookings for hospitality and qualified leads for real estate sales
Optimise CPA, ROAS, conversion rates, and funnel performance
Work closely with sales teams to align digital campaigns with inventory, pricing, and launch phases
Web, CRM & Marketing Technology
Oversee website performance across selogroup.co and selongselo.com (UX, CRO, SEO, content, analytics)
Manage CRM, lead tracking, marketing automation, and database growth
Ensure data integrity, attribution, and reporting across all digital touchpoints
Campaigns, Launches & Projects
Lead digital rollouts for new resort launches property releases, beach clubs, wellness concepts, and partnerships
Coordinate cross-functional campaign execution with design, PR, sales, and operations
Ensure digital storytelling supports long-term brand equity as well as short-term commercial outcomes
Reporting & Commercial Accountability
Establish clear KPIs and dashboards across brand, performance, and sales metrics
Report regularly to senior leadership on performance, insights, and optimisation opportunities
Maintain a strong ROI mindset across all digital spend and resources
Experience & Qualifications
Essential
7+ years’ experience in senior digital and social media roles
Proven background in luxury hospitality, real estate development, or premium lifestyle brands
Demonstrated success driving direct bookings, property leads, and digital sales funnels
Strong hands-on experience with paid media, social platforms, CRM, analytics, and websites
Experience leading teams and managing agencies across multiple disciplines
Commercial mindset with strong analytical and performance-driven approach
Highly Desirable
Experience working in Indonesia, Southeast Asia, or emerging luxury destinations
Exposure to branded residences, resort real estate, or mixed-use developments
Experience supporting international sales markets (Asia-Pacific, Europe, Australia)
Strong understanding of luxury brand storytelling and lifestyle positioning
Personal Attributes
Strategic thinker with a hands-on execution mindset
Commercially astute and data-driven
Strong leadership, communication, and stakeholder management skills
Creative yet disciplined, with high attention to brand detail
Comfortable operating in a fast-moving, entrepreneurial environment
Why Join Selo Group
Senior leadership role within a fast-growing luxury hospitality and real estate platform
Opportunity to shape iconic destinations and brands from the ground up
High level of autonomy and influence across strategy and execution
Based in one of the world’s most exciting lifestyle and tourism markets
Pertanyaan dari perusahaan
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