We Are Hiring:
Digital and Social Media Manager
Selong Selo is pleased to announce an exciting opportunity for a talented and strategic professional to join our team as a Digital and Social Media Manager.
Located in the heart of South Lombok, Selong Selo is a luxury resort renowned for its breathtaking views, refined hospitality, and world-class guest experiences. This role will play a key part in shaping and strengthening Selong Selo’s digital presence, ensuring our brand story is communicated consistently and compellingly across all digital and social media platforms.
The ideal candidate is creative, detail-oriented, and digitally savvy, with a strong understanding of social media strategy, content creation, and brand storytelling. You will be responsible for translating the unique essence of Selong Selo—its luxury, nature, and exclusivity—into engaging digital content for a global audience.
Join us and be part of a dynamic team dedicated to showcasing one of Indonesia’s most exceptional luxury destinations to the world.
If you are ready to take on a meaningful role in a prestigious hospitality environment, we look forward to connecting with you
Info Lengkap, Buka Google
Lalu Ketik: nesianet.id/selongselo
SELO
WE'RE HIRING
DIGITAL & SOCIAL MEDIA MANAGER
Location:
Indonesia (Bali or Lombok preferred)
Employment Type:
Full-time, Senior Management Role
Reporting to:
Group CEO / Group Marketing Director
ABOUT SELO GROUP
Selo Group is a vertically integrated hospitality and real estate platform developing and operating luxury resorts, branded residences, and lifestyle-led destinations across Indonesia. Our portfolio includes Selong Selo Resort & Residences in Lombok and a growing pipeline of wellness, beach club, and real estate projects under the Selo umbrella.
We are seeking an experienced Digital & Social Media Manager (DSM) to lead and execute the Group’s end-to-end digital strategy across hospitality, real estate sales, and brand marketing.
ROLE OVERVIEW
The Digital & Social Media Manager is a senior, hands-on leadership role responsible for shaping, executing, and optimising all digital, social, and performance marketing activities across Selo Group’s hospitality and real estate portfolio.
This role leads a multi-disciplinary digital team, both internal and external, and sits at the intersection of brand development, demand generation, direct bookings, and property sales. The DSM will be accountable for strategy, execution, performance, and ROI, working closely with operations, sales, development, and leadership teams.
QUALIFICATIONS
Essential
Minimum 7 years of experience in senior digital and social media roles
Proven background in luxury hospitality, real estate development, or premium lifestyle brands
Demonstrated success in driving direct bookings, property leads, and digital sales funnels
Strong hands-on experience with paid media, social platforms, CRM systems, analytics, and websites
Experience leading teams and managing agencies across multiple disciplines
Commercial mindset with a strong analytical and performance-driven approach
Highly Desirable
Experience working in Indonesia, Southeast Asia, or emerging luxury destinations
Exposure to branded residences, resort real estate, or mixed-use developments
Experience supporting international sales markets including Asia-Pacific, Europe, and Australia
Strong understanding of luxury brand storytelling and lifestyle positioning
KEY RESPONSIBILITIES
Digital Strategy & Leadership
Own and lead the Group-wide digital and social media strategy across hospitality, branded residences, land sales, and lifestyle brands
Translate business objectives into clear digital growth plans for bookings, leads, brand equity, and sales performance
Lead, mentor, and manage a multi-disciplinary team including content, social, paid media, CRM, creative, and agencies
Social Media & Content Leadership
Define and manage social media strategy across all key platforms including Instagram, Facebook, LinkedIn, YouTube, and emerging channels
Oversee content planning, storytelling, visual direction, tone of voice, and campaign calendars
Ensure all content reflects luxury brand standards, aspirational lifestyle positioning, and commercial objectives
Drive growth in followers, engagement, reach, and qualified enquiries
Performance Marketing & Demand Generation
Lead all paid digital activities across Meta, Google, YouTube, LinkedIn, retargeting, and conversion funnels
Drive direct bookings for hospitality and qualified leads for real estate sales
Optimise CPA, ROAS, conversion rates, and overall funnel performance
Work closely with sales teams to align digital campaigns with inventory, pricing, and launch phases
Web, CRM & Marketing Technology
Oversee website performance across selogroup.co and selongselo.com including UX, CRO, SEO, content, and analytics
Manage CRM systems, lead tracking, marketing automation, and database growth
Ensure data integrity, attribution accuracy, and reporting across all digital touchpoints
Campaigns, Launches & Projects
Lead digital rollouts for new resort launches, property releases, beach clubs, wellness concepts, and partnerships
Coordinate cross-functional campaign execution with design, PR, sales, and operations teams
Ensure digital storytelling supports both long-term brand equity and short-term commercial outcomes
Reporting & Commercial Accountability
Establish clear KPIs and dashboards across brand, performance, and sales metrics
Report regularly to senior leadership on performance, insights, and optimisation opportunities
Maintain a strong ROI-driven approach across all digital spend and resources
WHY JOIN SELO GROUP
Senior leadership role within a fast-growing luxury hospitality and real estate platform
Opportunity to shape iconic destinations and brands from the ground up
High level of autonomy and influence across strategy and execution
Based in one of the world’s most exciting lifestyle and tourism markets
Competitive salary and benefits package
Professional growth and development opportunities
Work in a world-class resort environment with a passionate team
Interested candidates are invited to send their CV and cover letter to:
januari@selogroup.co
Diposting pada: 27 Januari 2026
Klik pada Gambar untuk Memperjelas/Memperbesar Tampilan
Beritahu HR/Rekruter Bahwa Mendapat Informasi dari Situs NesiaNet.id
Beritahu HR/Rekruter Bahwa Mendapat Informasi dari Situs NesiaNet.id