04 Oktober 2025
About Sepia
Sepia is a Lombok-based restaurant group with four standout outlets: Codium, Captikus, Knalpot, and Thai Thai. We have strong products and dedicated teams, but we want to expand our reach and create stronger connections with our audiences. Our challenge? Many of our guests are short-term tourists (average stay ~6 days), so we need marketing that grabs attention fast and makes them want to visit more than once.
Role Overview
We are looking for a strategic and creative Marketing Manager to lead our marketing efforts across all four venues. This role is about building visibility, driving traffic, and creating memorable brand experiences that resonate with both international visitors and the local community.
Responsibilities
Develop and execute marketing strategies that increase guest visits and repeat traffic.
Oversee brand positioning and storytelling for each outlet, ensuring consistency and appeal.
Manage all digital marketing: social media, SEO/SEM, paid ads, and email campaigns.
Build collaborations with local businesses, influencers, and media to boost awareness.
Plan and execute seasonal promotions, events, and partnerships.
Analyze performance data to measure ROI and improve future campaigns.
Lead and guide the in-house design/content team (including Graphic Designer).
Manage budgets effectively and deliver strong, measurable results.
Requirements
4+ years of marketing experience, ideally in hospitality, F&B, or lifestyle brands.
Strong knowledge of digital marketing, social media strategy, and campaign execution.
Excellent communication skills, with the ability to engage with international and local audiences.
Creative thinker with strong analytical skills.
Leadership qualities to guide designers, content creators, and venue teams.
Fluency in English; Bahasa Indonesia is a strong advantage.
A passion for food, drinks, and hospitality culture.
What We Offer
Competitive salary with performance-based incentives.
The opportunity to shape the brand direction of a growing hospitality group in Lombok.
Creative freedom and the ability to make a real impact on guest engagement.
A collaborative and supportive work environment.
Pertanyaan dari perusahaan
Lamaran kamu akan mencakup pertanyaan-pertanyaan berikut:
What's your expected monthly basic salary?
Which of the following types of qualifications do you have?
How many years' experience do you have as a marketing manager?
How many years' experience do you have in digital marketing?
Which of the following languages are you fluent in?
How would you rate your English language skills?
Do you have experience with Search Engine Marketing (SEM)?
Do you have experience with Search Engine Optimisation (SEO)?
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